Why Did We Choose to Build a Factory in France?

Over the past five years, Fiido has delivered more than 100,000 electric bikes directly from our factories in China to European customers through an efficient supply chain. We have always believed that high-quality manufacturing can transcend geographical boundaries and offer outstanding experiences to users worldwide.

As the European market continues to evolve, we have keenly observed changing consumer expectations. According to the 2024 European Sustainable Consumption Report:

  • 68% of consumers are more attentive to whether products are locally produced;

  • 52% are willing to pay a 10% premium for environmentally friendly manufacturing;

  • “Transportation distance” has become the second most important factor for French consumers when making purchasing decisions.

To better respond to these changes, Fiido has built a local factory in France while maintaining the advantages of Chinese manufacturing.
This initiative aims to achieve faster delivery, lower emissions, and closer connections with local users.
It is not a replacement, but a reinforcement—another strategic upgrade reflecting our long-term commitment to the European market.

Fiido french factory

Why France? Three Core Advantages

Policy Incentives: Funding and Infrastructure Support
The French government is actively promoting green transportation through several initiatives:

  • “Five-Year Cycling Plan”: €500 million invested to improve cycling infrastructure;

  • France 2030 Bicycle Industry Subsidy: providing up to 30% financial support for localized production (Fiido has been included in the first batch of supported companies).

Compliance Efficiency under Strict Regulations
European Union standards (such as EN 15194) set high requirements for motor power and battery recycling (REP policy). Local manufacturing enables Fiido to:

  • Shorten certification cycles by 40%;

  • Reduce battery recycling costs by 25% through local partnerships.

Market and Consumer Demand Evolution
In Europe, and particularly in France, consumers are increasingly focused on product origin, preferring items that meet environmental and social responsibility standards. By establishing a factory in France, Fiido directly addresses this trend, strengthens its emotional connection with users, and enhances its competitive position in the market.

Fiido french factory

Fiido's Path to Local Manufacturing in France: From Sourcing to Employment

Implementation of a Hybrid Supply Chain Strategy
Fully localizing the supply chain still presents challenges, especially for key components such as motors, batteries, and frames. Therefore, Fiido plans to implement a hybrid supply chain strategy: continuing to globally source critical high-value components to ensure cost efficiency and maintain quality advantages.

Creating Employment Opportunities
Fiido will create more local employment opportunities, contributing to the development of the regional economy. The company will also actively collaborate with local training institutions to enhance employee skills and technical capabilities, ensuring job stability and long-term career growth.



Global Unified Standards: Fiido’s Consistent Quality Commitment Regardless of Production Location

Product Consistency
Is there any difference between Fiido e-bikes manufactured in France and those produced elsewhere? Our answer is clear: in terms of performance and quality, there is absolutely no difference—only the delivery time will be faster. Fiido upholds a global unified quality standard, ensuring a consistent user experience no matter where the product is made.

QC Process Before Leaving the Factory: Guaranteeing Fiido’s Consistent Quality
At our French factory, Fiido has implemented a rigorous localized quality control (QC) system. Each Fiido e-bike must pass multiple QC inspection stages before leaving the factory to ensure the highest standards in safety, performance, and appearance. Key steps include:

  • Full Electrical Inspection: Comprehensive testing of the battery, controller, sensors, and more to ensure responsive and stable power output.

  • Complete Vehicle Road Test: Simulated real-world riding scenarios, including start-up assistance, hill climbing response, and braking effectiveness.

  • Appearance and Structural Inspection: Checking weld precision, paint finish, screw tightness, and eliminating any possible minor defects.

  • Function Consistency Verification: Ensuring software versions, assist modes, and settings match expectations for a ready-to-ride experience.

All QC processes are carried out by experienced quality engineers, supported by digital record systems, enabling traceability and full data documentation. Through localized quality control, Fiido guarantees that whether a bike is made in China or France, users always enjoy the same safety, reliability, and excellent experience.

Delivery Speed
Local production in France significantly reduces long-distance shipping time, shortening delivery from 20 days to just 7 days, allowing customers to receive their e-bikes faster. Meanwhile, Fiido is actively planning to establish a comprehensive after-sales service network in France.

A Responsible Choice: Reducing Our Carbon Footprint

According to data from the European Environment Agency (EEA), local manufacturing can reduce transportation-related carbon emissions by more than 75% compared to traditional cross-border supply chains, making every Fiido e-bike delivered to users more eco-friendly and sustainable.
Local assembly, combined with a refined supply chain, is not a simple replacement but an important enhancement of our global system. 
In the future, we will continue expanding localized production, moving together with every user towards a greener, more sustainable future of mobility.

Final Words

Although the French factory is still being gradually perfected, we are full of confidence for the future. As operations continue to advance, we believe that the quality and efficiency of the French factory will continuously improve, delivering even more outstanding products and services to our users.
Local production is not merely about relocating a factory; it represents Fiido's firm commitment to European consumers, the environment, and the local community.
We sincerely invite all users to experience Fiido e-bikes assembled locally in France and to personally witness the brand’s evolution and progress.
Let us move together towards a greener, more sustainable, and more responsible future.

Fiido french factory

📚 Reference Information Sources

"Plan Vélo et Marche 2023–2027"
https://www.info.gouv.fr/actualite/le-plan-velo-et-marche-2023-2027-est-lance
"France 2030 Bicycle Industry Call for Projects" (AAP Industrie du Vélo)
https://agir.ademe.fr/aides-financieres/aap/industries-du-velo
EU Standard for Electric Bicycles EN 15194
https://act-lab.com/en-15194/
Extended Producer Responsibility (EPR) Policy for Batteries in France
https://staxxer.com/epr-for-batteries-in-france-what-you-need-to-know/

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